Jon Ashley is Ofwat’s Associate Director for outcomes and customer engagement. Jon leads a team developing the 2019 price review (PR19) methodology for outcomes, customer engagement, the replacement for the Service Incentive Mechanism (SIM) from 2020 onwards, affordability and vulnerability. Jon’s team also oversees the current SIM. During PR14 Jon assessed companies’ customer engagement and outcomes proposals. Before joining Ofwat Jon worked as an economist at the European Commission.