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Utility Week Live

Demand reduction- Influencing consumer behaviour

22 May 2024
Customer, Culture and Workforce Stage

As utilities prepare for net zero, they face one of their biggest challenges yet. Influencing consumer behaviour and helping customers to consume less is a critical step on the journey to net zero. How can utilities showcase the benefits of a reduction in consumption when encouraging customers to change their behaviours? The industry must work together to discover ways to help consumers change their behaviour – join this session to hear from pioneering industry projects.

Chair introduction
Katy King, deputy director, Nesta

Power Ups and Greener Days – innovative pilot projects helping customers to change behaviours
Vania Milkova, Flexibility Delivery Manager, Octopus Energy

Understanding how water is valued in different faiths, cultures and ethnicities to minimise use
Mumin Islam, head of PR24 and innovation, South Staffordshire and Cambridge Water

Ofwat ‘Water Efficiency Fund’ accelerating action on behaviour change
Jonathan Dennis, principal, RAPID and environmental planning, Ofwat
Katy King, deputy director - Nesta
Vania Milkova, Flexibility Delivery Manager - Octopus Energy
Mumin Islam, head of PR24 and innovation - South Staffordshire and Cambridge Water
Jonathan Dennis, principal, RAPID and environmental planning - OFWAT


Utility Week Live (21-22 May, NEC, Birmingham) is the energy and water industry’s biggest annual event. UWL will offer a host of new zones, features, and unmissable content designed to accelerate delivery - to a digitally enabled net zero future. Register FREE today.