Responsible for the commercial launch of First Hydrogen’s cutting-edge zero emissions Light Commercial Vehicles, Allan is working with fleet operators, infrastructure and energy organisations, to scale up the company's operations in the UK & Europe and support hydrogen fuel adoption. With more than 30 years’ experience in the automotive industry, Allan has held senior leadership positions for Nissan, Hyundai, BMW, Land Rover and Audi / Volkswagen as well as heading auto retailer, Lookers, and a PE-backed group of automotive technology businesses. He has lived and worked internationally in markets, including Japan, South Korea, the Middle East and Germany.