Jo joined The Institute of Customer Service as CEO in 2009. Over the last 15 years she has driven membership growth by 150 percent and established the UK Customer Satisfaction Index as the country’s barometer of consumer satisfaction, providing organisations with an indicator of the return on their service strategy investment. Jo brings a wealth of experience from the commercial sector, enabling her to put customer service at the heart of the boardroom agenda. She has extensive experience in the financial services sector having served as a non-executive director to Aegon UK’s independent governance committee and having spent more than 11 years with organisations such as Aviva.Jo focuses on demonstrating the clear link between employee engagement, customer service strategies and organisational performance. Working across the public, private and voluntary sectors she provides strategic advice to boardrooms to raise the standards of service provided by UK organisations, providing evidence of the connection between customer satisfaction and operational efficiency and profitability. She works with parliamentarians, officials, and regulators to help them understand and harness the impact that service has on the UK economy and productivity. She is a regular media commentator and was called to give evidence at the Public Administration Select Committee inquiry into complaints handling. Away from work Jo is a keen walker and traveller. She has travelled extensively, using her experiences to draw parallels on service strategy which she believes UK organisations should adopt and adapt to enhance customer satisfaction in an increasingly global marketplace.