Dr. Maizura Mokhtar began her career in academia before transitioning into industry as a Knowledge Transfer Associate between Heriot-Watt University and SP Energy Networks, and later a Data Scientist at SP Energy Networks. She is now a Senior Data Scientist and Technical Lead in the Data and Analytics (DnA) team at SSEN Distribution. With over 10 years of experience in applied machine learning and data analytics across both industry and academia, Maizura's expertise includes deep learning, neural networks, optimization algorithms, and metaheuristics, which she has applied extensively since starting her PhD in 2005 at the University of York.