
Nicola Wilson
Head of Customer Propositions,
OVO
Nicola Wilson - Head of Proposition Development, OVO Nicola is responsible for OVO's Proposition Development Team. Designing, developing and delivering new propositions to market. Nicola is accountable for the full end to end product development process with a specific focus on innovating to solve consumer, sustainability and commercial challenges. Nicola is a strong advocate for consumer centric design thinking and always seeks to have consumer needs at the heart of the propositions that she and her team design. Over the last year, Nicola’s team has launched several propositions such as Power Move, which won 'Engagement and Behaviour Change initiative of the year 2025' at the EDIE Awards. Nicola’s Team also delivered Power Move Flex which is part of the Crowdflex initiative which is the UKs largest flexibility study in partnership with National Grid ESO which rewards customers for taking part in utilisation and availability events. Moreover, her team has also been responsible for designing a range of loyalty based propositions which customers can access via OVO's loyalty platform 'Beyond'. These propositions include the ability for customers to earn free EV miles, heating days and solar panels that they can redeemed at a future point when they are ready to switch to a greener asset. Nicola has a degree in Sociology & History and joined OVO 8 years ago. Prior to working in the energy sector she held various Product and Proposition Development roles in the Financial Services sector across EMEA, North America and South America.
Sessions
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20-May-2025Customer, Culture and Workforce StageSupporting customers as bills rise